Owais Q.

I am a real marketer at heart with immense love for marketing and an ongoing journey to become a T-shaped marketer. My passion for the profession can be seen by the fact that I spend at least 10 hours a week upgrading myself through courses and certifications about various aspects of marketing and digital transformation. I never get tired of it. Over the last ten years, I have been very fortunate to lead the development and execution of large brand portfolios' marketing and digital strategies for Fortune 500 companies. I have had the opportunity to manage a team that successfully launched two global brands with GlaxoSmithKline and established them as segment leaders within the first year of the launch. I lead the omnichannel digital transformation project for my business portfolio by launching a customer-centric website, developing digital content, and setting up digital performance tracking metrics. Apart from brand management and marketing strategy, I have also developed high-level digital marketing expertise, especially in Search Engine Optimization (SEO) and Paid Media (SEM). As a digital strategist, I currently manage large monthly SEO projects for my clients, which have resulted in increased traffic for their websites and improved performance on other indicators. I have proven expertise and experience in managing the full spectrum of SEO and SEM projects and tasks such as Keyword Research, Backlinking, Outreach, On-page Optimization, and Content Optimization. I have managed several projects such as website development and launch, website accessibility (AODA), Social media strategy, and Digital Brand Optimization for large law firms and B2B organizations. What keeps me going? I dream of becoming a thought leader in the digital marketing industry and contributing to its digital transformation. Skills - SEO Audit and Strategy - Technical SEO implementation - Digital Analytics - Tag Management and Tracking - Data Studio Dashboards - Google BigQuery - Google Cloud Platform - A/B testing - Google Optimize - A/B Testing Statistics - A/B Test Design Programming Languages: - SQL - HTML - CSS - JavaScript Certifications - Marketo Certified Business Practitioner - Adobe - Digital Marketing Management – University of Toronto - Brand Management Certification – University of Toronto - Certified ScrumMaster - HTML/CSS Certification – Code Academy - Google Ads - Google Analytics - Yoast – Technical SEO Certification - SEMrush – Technical SEO Certification - Conversion Rate Optimization – Mini Degree – CXL institute

Digital Marketing Glossary

Digital Marketing Glossary

Digital Marketing Glossary Our Digital Marketing Glossary covers almost all Digital Marketing Terms, including Digital Marketing Channels, Digital Marketing KPIs, and general Digital Marketing related concepts and terminologies. These digital marketing terms are especially useful for small businesses and new digital marketing students.  A/B Testing A/B testing, split testing, or bucket testing, is a data-driven …

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Local SEO Glossary

Local SEO Glossary Our Local SEO Glossary covers a broader range of terms, including technical jargon, best practices, tools, and standard industry-related terms for Local SEO and Local SEO services.  Apple Maps A mapping application developed by Apple Inc. for its iOS, iPadOS, and macOS operating systems. B2B Local SEO Local search engine optimization strategies …

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Online Review Management for Local SEO

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How To Optimize Google Business Profile for Local SEO

How To Optimize Google Business Profile for Local SEO: A Step-by-Step Guide Are you looking for ways to boost your Google Business Profile traffic? Do you want to improve your search visibility and attract more people to your Google Business Profile? If the answer to both these questions is yes, then congratulations! You have come …

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