Owais Q.

I am a real marketer at heart with immense love for marketing and an ongoing journey to become a T-shaped marketer. My passion for the profession can be seen by the fact that I spend at least 10 hours a week upgrading myself through courses and certifications about various aspects of marketing and digital transformation. I never get tired of it. Over the last ten years, I have been very fortunate to lead the development and execution of large brand portfolios' marketing and digital strategies for Fortune 500 companies. I have had the opportunity to manage a team that successfully launched two global brands with GlaxoSmithKline and established them as segment leaders within the first year of the launch. I lead the omnichannel digital transformation project for my business portfolio by launching a customer-centric website, developing digital content, and setting up digital performance tracking metrics. Apart from brand management and marketing strategy, I have also developed high-level digital marketing expertise, especially in Search Engine Optimization (SEO) and Paid Media (SEM). As a digital strategist, I currently manage large monthly SEO projects for my clients, which have resulted in increased traffic for their websites and improved performance on other indicators. I have proven expertise and experience in managing the full spectrum of SEO and SEM projects and tasks such as Keyword Research, Backlinking, Outreach, On-page Optimization, and Content Optimization. I have managed several projects such as website development and launch, website accessibility (AODA), Social media strategy, and Digital Brand Optimization for large law firms and B2B organizations. What keeps me going? I dream of becoming a thought leader in the digital marketing industry and contributing to its digital transformation. Skills - SEO Audit and Strategy - Technical SEO implementation - Digital Analytics - Tag Management and Tracking - Data Studio Dashboards - Google BigQuery - Google Cloud Platform - A/B testing - Google Optimize - A/B Testing Statistics - A/B Test Design Programming Languages: - SQL - HTML - CSS - JavaScript Certifications - Marketo Certified Business Practitioner - Adobe - Digital Marketing Management – University of Toronto - Brand Management Certification – University of Toronto - Certified ScrumMaster - HTML/CSS Certification – Code Academy - Google Ads - Google Analytics - Yoast – Technical SEO Certification - SEMrush – Technical SEO Certification - Conversion Rate Optimization – Mini Degree – CXL institute

What is Off-Page SEO?

What is Off-Page SEO?

What is Off-Page SEO? Off-page SEO is a crucial component of search engine optimization that improves your website’s exposure and rankings. In today’s digital age, it’s an essential component of the jigsaw that you cannot afford to ignore. While on-page SEO focuses on optimizing elements within your website, off-page SEO involves external factors that influence …

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What is Alt Text?

What is Alt Text?

What is Alt Text? In today’s digital world, where visual content plays a significant role in engaging website visitors, ensuring that everyone can access and understand the content, regardless of their visual abilities is crucial. This is where alt text, or alternative text, comes into play. Alt text is a vital element of web design …

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What is a SERP?

What is a SERP?

What is a SERP – Search Engine Results Page? In today’s digital world, search engines have revolutionized the way we access information. With just a few keystrokes, we can explore a wealth of knowledge, discover products and services, and connect with the online world. At the heart of this digital ecosystem lies the Search Engine …

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What is Technical SEO?

What is technical SEO?

What is Technical SEO? Search engine optimization is critical for online success in the wide and constantly changing digital world. While many aspects contribute to a well-optimized website, technical SEO is fundamental in ensuring search engines crawl, index, and understand your content effectively.  From enhancing website speed and mobile-friendliness to optimizing URL structures and implementing …

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What is On Page SEO?

What is On-Page SEO?

What is On-Page SEO? In the vast and ever-evolving world of digital marketing, on-page SEO emerges as a vital ingredient for online success. It is more important than ever before to ensure that your website’s pages are optimized for optimum accessibility and relevance. This is because search engines are increasingly becoming the first point of …

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What is a Digital Marketing Funnel

What is a Digital Marketing Funnel

What is a Digital Marketing Funnel? In the ever-changing world of digital marketing, one idea, called the “Digital Marketing Funnel,” has proven to be a reliable way to make plans that work. This simple-looking method breaks the complicated process of getting new customers into several steps: awareness, interest, decision, and acquisition. It’s a system that …

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