Owais Q.

I am a real marketer at heart with immense love for marketing and an ongoing journey to become a T-shaped marketer. My passion for the profession can be seen by the fact that I spend at least 10 hours a week upgrading myself through courses and certifications about various aspects of marketing and digital transformation. I never get tired of it. Over the last ten years, I have been very fortunate to lead the development and execution of large brand portfolios' marketing and digital strategies for Fortune 500 companies. I have had the opportunity to manage a team that successfully launched two global brands with GlaxoSmithKline and established them as segment leaders within the first year of the launch. I lead the omnichannel digital transformation project for my business portfolio by launching a customer-centric website, developing digital content, and setting up digital performance tracking metrics. Apart from brand management and marketing strategy, I have also developed high-level digital marketing expertise, especially in Search Engine Optimization (SEO) and Paid Media (SEM). As a digital strategist, I currently manage large monthly SEO projects for my clients, which have resulted in increased traffic for their websites and improved performance on other indicators. I have proven expertise and experience in managing the full spectrum of SEO and SEM projects and tasks such as Keyword Research, Backlinking, Outreach, On-page Optimization, and Content Optimization. I have managed several projects such as website development and launch, website accessibility (AODA), Social media strategy, and Digital Brand Optimization for large law firms and B2B organizations. What keeps me going? I dream of becoming a thought leader in the digital marketing industry and contributing to its digital transformation. Skills - SEO Audit and Strategy - Technical SEO implementation - Digital Analytics - Tag Management and Tracking - Data Studio Dashboards - Google BigQuery - Google Cloud Platform - A/B testing - Google Optimize - A/B Testing Statistics - A/B Test Design Programming Languages: - SQL - HTML - CSS - JavaScript Certifications - Marketo Certified Business Practitioner - Adobe - Digital Marketing Management – University of Toronto - Brand Management Certification – University of Toronto - Certified ScrumMaster - HTML/CSS Certification – Code Academy - Google Ads - Google Analytics - Yoast – Technical SEO Certification - SEMrush – Technical SEO Certification - Conversion Rate Optimization – Mini Degree – CXL institute

What are Canonical Tags?

What are Canonical Tags?

What are Canonical Tags? Do you want to improve how search engines rank and show your website? If that’s the case, you’re in the right place! In this blog, we’ll learn about canonical tags, which are essential to Search Engine Optimization and can significantly affect how well your website works. What exactly are canonical tags, …

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What Is Robots txt?

What Is Robots txt

What is Robots Txt? Search engines are essential for finding and indexing web pages in the large and constantly increasing internet world, making information available to people everywhere. It may be difficult for website owners to successfully control how search engine crawlers interact with their web pages in the middle of this digital sprawl.   This …

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What is Google Indexing?

What is Google Indexing?

What is Google Indexing? In today’s digital age, making your website readily discoverable by search engines is critical for online success. Google Indexing is a critical procedure that helps with this. But what does Google Indexing really mean, and why is it so important?  In this blog, we will demystify Google Indexing in simple words, …

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What Is Schema Markup In SEO?

What Is Schema Markup In SEO?

What Is Schema Markup In SEO? Search engine optimization (SEO) is crucial in driving organic traffic to websites in today’s digital world. With the ever-evolving algorithms of search engines, website owners and marketers must employ effective strategies to boost their visibility and rank higher in search results.  One such strategy that has gained significant prominence …

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Measuring Digital Marketing Campaign performance of your Oakville Business

Measuring digital marketing campaign performance in Oakville Business

Measuring Digital Marketing Campaign Performance for Oakville Business In our previous blogs, we discussed how to develop a digital marketing strategy and plan for your business in Oakville and its neighbourhoods.  We now insist that more than investing in digital marketing campaigns is needed. You need to measure the success of your campaigns by setting …

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