Owais Q.

I am a real marketer at heart with immense love for marketing and an ongoing journey to become a T-shaped marketer. My passion for the profession can be seen by the fact that I spend at least 10 hours a week upgrading myself through courses and certifications about various aspects of marketing and digital transformation. I never get tired of it. Over the last ten years, I have been very fortunate to lead the development and execution of large brand portfolios' marketing and digital strategies for Fortune 500 companies. I have had the opportunity to manage a team that successfully launched two global brands with GlaxoSmithKline and established them as segment leaders within the first year of the launch. I lead the omnichannel digital transformation project for my business portfolio by launching a customer-centric website, developing digital content, and setting up digital performance tracking metrics. Apart from brand management and marketing strategy, I have also developed high-level digital marketing expertise, especially in Search Engine Optimization (SEO) and Paid Media (SEM). As a digital strategist, I currently manage large monthly SEO projects for my clients, which have resulted in increased traffic for their websites and improved performance on other indicators. I have proven expertise and experience in managing the full spectrum of SEO and SEM projects and tasks such as Keyword Research, Backlinking, Outreach, On-page Optimization, and Content Optimization. I have managed several projects such as website development and launch, website accessibility (AODA), Social media strategy, and Digital Brand Optimization for large law firms and B2B organizations. What keeps me going? I dream of becoming a thought leader in the digital marketing industry and contributing to its digital transformation. Skills - SEO Audit and Strategy - Technical SEO implementation - Digital Analytics - Tag Management and Tracking - Data Studio Dashboards - Google BigQuery - Google Cloud Platform - A/B testing - Google Optimize - A/B Testing Statistics - A/B Test Design Programming Languages: - SQL - HTML - CSS - JavaScript Certifications - Marketo Certified Business Practitioner - Adobe - Digital Marketing Management – University of Toronto - Brand Management Certification – University of Toronto - Certified ScrumMaster - HTML/CSS Certification – Code Academy - Google Ads - Google Analytics - Yoast – Technical SEO Certification - SEMrush – Technical SEO Certification - Conversion Rate Optimization – Mini Degree – CXL institute

What are Long Tail Keywords?

What Are Long Tail Keywords?

What Are Long Tail Keywords? “Long tail keywords can effectively drive targeted audience to your websites and improve online visibility, allowing your brand to grow.” Businesses often encounter a fact while struggling to survive in the competitive world of online marketing. Where long tail keywords can help any business reach its target niche demographics, most …

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What are Core Web Vitals?

What Are Core Web Vitals

What are Core Web Vitals? Thanks to the rapidly evolving digital environment, website owners and authors have new difficulties and income opportunities to overcome. In today’s environment, the website’s success depends on how well it caters to its users.   The main component of this project is a set of KPIs developed by Google under the …

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What Is Anchor Text?

What Is Anchor Text?

What is Anchor Text? It might occasionally seem overwhelming to navigate through websites on the vast internet. Do not worry; anchor text acts as a beacon, pointing people and search engines to the appropriate location.  This SEO aspect is essential to improving user happiness and ranks on organic search engine results web pages. This article …

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Creating a Digital Marketing Funnel for Your Business in Oakville

Digital Marketing Funnel for Business in Oakville

Creating a Digital Marketing Funnel for Your Business in Oakville As Oakville is multiplying, a well-organized digital marketing strategy is crucial for businesses success. As the town grows, so does the competition for local businesses. Businesses must adopt a targeted and efficient approach to stay ahead and effectively reach their target audience.  This is where …

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Developing Local Citations for the Local SEO of Your Business in Oakville

Local Citations for Your Business in Oakville

Developing Local Citations for the Local SEO of Your Business in Oakville For local businesses in Oakville, optimizing for local search engine optimization (SEO) is crucial to reach their target audience effectively. One essential aspect of local SEO is building local citations. In this blog post, we will explore the significance of local citations and …

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