What is Digital Marketing Analytics The digital world has evolved quickly, giving businesses numerous opportunities to engage and connect with their target market. As a result, companies have been using various methods and strategies to build their online presence, increase brand recognition, and produce leads due to the growth of digital marketing. However, how can …
What is Crawling in SEO? If you’re new to SEO, understanding website crawling and Indexing can be daunting. This blog post provides a quick rundown on the basics of crawling, Indexing and their importance in search engine optimization. We’ll also explore factors affecting crawlability and indexability, types of crawlers, and how to enhance your site’s …
Why is Digital Marketing Important for Small Businesses? Small businesses must adapt to new situations and keep one step ahead of the competition to compete in today’s rapidly changing digital marketplace. Since more local companies are turning to the Internet for information and entertainment, conventional marketing strategies like print advertisements, billboards, and direct mail are …
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What is Lead Generation in Digital Marketing? In a nutshell, digital marketing has always worked under the premise of creating enough awareness and traffic regarding specific products or services. Gone are the days when traditional marketers would knock on your doors, post fliers, or give you a call. Nowadays, it’s about making digital approaches to …
SEO Glossary 2023 Our SEO glossary covers all significant Search Engine Optimization related SEO terms. SEO Basic Terms Crawling Crawling forms the foundation of Indexing. Also known as “Search Engine Crawler,” “Bots,” “Web Robots,” or “Web Spiders,” they traverse websites and determine their content so that it can be added to the search index and …
Digital Marketing Glossary Our Digital Marketing Glossary covers almost all Digital Marketing Terms, including Digital Marketing Channels, Digital Marketing KPIs, and general Digital Marketing related concepts and terminologies. These digital marketing terms are especially useful for small businesses and new digital marketing students. A/B Testing A/B testing, split testing, or bucket testing, is a data-driven …
Local SEO Ranking Factors Local SEO can be a challenging endeavour for any small business or even a seasoned SEO professional. It is essential to identify the factors that influence Google’s local SEO algorithm and devise your best possible local SEO strategy based on those ranking factors. In our blog post, we will identify and …
What is the Google Local Pack? Different types of keyword searches in Google return different types of search features that are most relevant for the search intent behind the query. One search feature is the “Google Local Pack” or “Google Map Pack.” This blog aims to learn more about this crucial of Local SEO strategy …
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